# Coach Welly

AI health coaching for gyms, insurers and workplaces. Made in Australia.

## About

Coach Welly is an Australian health-coaching company founded in 2020; its legal entity is Nude Nutrients Pty Ltd.

ActivRewards is Coach Welly's rewards app for workplaces, insurers and communities, and is white-label ready for partners.

The Coach Welly app is the version of the product built for gyms and studios.

Welly is the in-app AI coach that guides each member day to day.

The Readiness Score is a personalised daily score from 1 to 10, calculated from a member's heart rate variability (HRV).

The HRV finger scan is a 60-second measurement taken with an ordinary phone camera; it has been tested on more than 1.5 million users and needs no wearable.

## Key facts

- Earning 700 points in a week makes a streak.
- Four streak weeks make a level.
- Subscribers redeem about 11x the value of their subscription in rewards.
- Partners include World Gym Australia, O2 Performance and Aspen Medical.
- Coach Welly won the Innovation Award at the Connected Health and Fitness Summit 2024.

## Key pages

- [Products](https://coachwelly.com/products): The product suite - ActivRewards, the Coach Welly app, Welly and the Readiness Score.
- [Industries](https://coachwelly.com/industries): How Coach Welly works across corporate, fitness, government and insurance.
- [Corporate](https://coachwelly.com/industry/corporate): Workplace wellbeing for employers and their teams.
- [Fitness](https://coachwelly.com/industry/fitness): Member engagement and rewards for gyms and studios.
- [Government](https://coachwelly.com/industry/government): Population health and activity programs for the public sector.
- [Insurance](https://coachwelly.com/industry/insurance): Engagement and healthy-behaviour programs for health and life insurers.
- [About](https://coachwelly.com/about): The company story - founded 2020, the COVID pivot, funding and the 2024 Innovation Award.
- [News](https://coachwelly.com/news): Press coverage and company announcements.

### Help articles

- [What is HRV?](https://coachwelly.com/help/what-is-hrv): What heart rate variability is and why it matters for health.
- [Understanding Readiness Score & ANS Balance](https://coachwelly.com/help/understanding-readiness-score-ans-balance): How the daily Readiness Score and autonomic nervous system balance work.
- [How to Improve Your HRV](https://coachwelly.com/help/how-to-improve-your-hrv): Practical habits that raise your HRV over time.
- [How to Earn Points](https://coachwelly.com/help/how-to-earn-points): How points, streaks and levels are earned in the app.