We're a team of innovators and creators.

At Coach Welly, we are helping corporations and gyms like yours grow revenue and improve customer loyalty with beautifully designed member experiences.

Connected in Health and Fitness
Invited to present at the Innovation Showcase at the Connected in Health and Fitness Event in West Hollywood in LA as one of only 8 invitees.
Paul Bowman becomes our chairman
The renown CEO of Wexer joins our board as Chairman to guide the company to the next level.
More funding
Investors impressed with the progress added to the fold and enabled us to push towards a MVP release.
Expanded the team
Brought on more team members onto the development platform to build a scalable infrastructure and begin coding the the mobile experience.
Launched Wonder 6.0
Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Frontend Development
Design, design and more design of a beautiful user experience.
Tech Backend
Refined and rebuilt the entire backend API platform to be app compatible and scalable
Funding
More investment from enthusiastic investors who believed in us and what Coach Welly could do for the health and Wellness of members.
Wonder is product of the year
Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.
Pivot
Decision to move Coach Welly to a full application and development begins.
Head scratching
Along with the rest of the world, we took a long hard look at the market and the new problems and trends. Members still wanted to workout, it’s just they we at home now.
COVID Crisis
3 weeks into the trial the pandemic hit full swing closing all gyms in California and ending our trial.
Launched live trials in California with Coach Welly chat bot
Coach Welly trial in California Family Fitness in pure chat-bot mode across 3 sites and 18,000 members
Initial funding
Received initial funding of the back of the prototype for us to progress to a live trial.
Prototyping
Created a prototype smart chatbot for the fitness industry.
January 2020
Prototyping
Being ahead of the curve, we created a prototype "smart" chatbot for the fitness industry.
April 2020
Early Funding
Raised initial investment off the back of the prototype to enable us to progress to a live trial.
March 2020
Trial
Launched Coach Welly trial in California Family Fitness as smart chat-bot across 3 sites and 18,000 members.

Lumio, previously called Foenix, was a social media analytics company that helped brands like Audi, David Jones and Red Balloon source legitimate influencers for social media campaigns.

“We were essentially the Instagram police and called out fake influencers left, right and centre. It was fun and all, but there is only so many bikini chicks you can look at on Instagram before you start losing your mind.”

Dan, Co-founder and CEO of Lumio

April 2020
COVID
Just 3 weeks into the trial the pandemic caused the shut-down of all gyms in California, prematurely ending our trial.

“After this, we both took up golf on during the week and started eating fancy dinners at the local Country Club... Ha. This is not what happened at all. We suck at golf and love eating Guzman Y Gomez.”

Adam, Co-founder of Lumio

June 2020
Head Scratching
Along with the rest of the world, we took a long hard look at the market and the new problems and trends. Members still wanted to workout, it’s just they we at home now.

Whilst in Germany, Dan worked with with brands such as Daniel Wellington and BMW - Ja!

Adam worked with clients like Vodafone, TAFE NSW, Adobe and also won the 'Good Design Australia' award for his work on the Seatfrog website.

August 2020
Surprising Prototype Engagement
We saw a surprising continued usage of the prototype chatbot from California Family Fitness members, even while their gyms remained closed.

The name "Relume" is born.

relume

verb

[ri-loom]
To relight or rekindle (a light, flame, etc.)

January 2021
Pivot
Decision to move Coach Welly to a full application and development begins
April 2021
🚀 relume launches
Funding
More investment from enthusiastic investors who believed in us and what Coach Welly could do for the health and wellness of members.

To do this they would have to build a company that would be profitable in its first year. Not the next Uber of *insert clever idea*.

November 2021
O2 Performance Gym Pilot
Early platform testing with O2 Performance gym in QLD, Australia

“Relume was an opportunity for us to build a profitable business, not a startup that bleeds cash, whilst doing what we love to do. It also allows us to learn about all types of businesses and the problems they deal with. These are all opportunities that we could potentially solve for in the future. For now, our goal is simple, we want to build a kickass business which means we really want our customers and the Webflow community to succeed too.”

Dan, Co-founder of Relume

January 2022
Tech Backend
Refined and rebuilt the entire backend API platform to be app compatible and scalable

“Relume was an opportunity for us to build a profitable business, not a startup that bleeds cash, whilst doing what we love to do. It also allows us to learn about all types of businesses and the problems they deal with. These are all opportunities that we could potentially solve for in the future. For now, our goal is simple, we want to build a kickass business which means we really want our customers and the Webflow community to succeed too.”

Dan, Co-founder of Relume

June 2022
Frontend Development
Design, design and more design of a beautiful user experience.

“Relume was an opportunity for us to build a profitable business, not a startup that bleeds cash, whilst doing what we love to do. It also allows us to learn about all types of businesses and the problems they deal with. These are all opportunities that we could potentially solve for in the future. For now, our goal is simple, we want to build a kickass business which means we really want our customers and the Webflow community to succeed too.”

Dan, Co-founder of Relume

September 2022
Expanded The Team
Brought on more team members onto the development platform to build a scalable infrastructure and begin coding the the mobile experience.

“Relume was an opportunity for us to build a profitable business, not a startup that bleeds cash, whilst doing what we love to do. It also allows us to learn about all types of businesses and the problems they deal with. These are all opportunities that we could potentially solve for in the future. For now, our goal is simple, we want to build a kickass business which means we really want our customers and the Webflow community to succeed too.”

Dan, Co-founder of Relume

January 2023
More Funding
Investors impressed with the progress added to the fold and enabled us to push towards a MVP release.

“Relume was an opportunity for us to build a profitable business, not a startup that bleeds cash, whilst doing what we love to do. It also allows us to learn about all types of businesses and the problems they deal with. These are all opportunities that we could potentially solve for in the future. For now, our goal is simple, we want to build a kickass business which means we really want our customers and the Webflow community to succeed too.”

Dan, Co-founder of Relume

February 2023
Paul Bowman Joins As Chairman
Paul Bowman joins our board as Chairman to guide the company to the next level. Paul is one of the world’s most successful fitness CEO's, most famously having recently steered Wexer to a multi-million dollar exit to Core Health & Fitness.

“Relume was an opportunity for us to build a profitable business, not a startup that bleeds cash, whilst doing what we love to do. It also allows us to learn about all types of businesses and the problems they deal with. These are all opportunities that we could potentially solve for in the future. For now, our goal is simple, we want to build a kickass business which means we really want our customers and the Webflow community to succeed too.”

Dan, Co-founder of Relume

March 2023
Connected in Health and Fitness Finalist in Los Angeles
Invited to present at the Innovation Showcase at the Connected in Health and Fitness Event in West Hollywood in LA as one of only 8 invitees.

“Relume was an opportunity for us to build a profitable business, not a startup that bleeds cash, whilst doing what we love to do. It also allows us to learn about all types of businesses and the problems they deal with. These are all opportunities that we could potentially solve for in the future. For now, our goal is simple, we want to build a kickass business which means we really want our customers and the Webflow community to succeed too.”

Dan, Co-founder of Relume

June 2023
World Health, Fitness & Wellness Festival Awards Finalist
Voted as a finalist for the World Health, Fitness & Wellness Festival in Singapore for both "App of the year" and "Start-Up of the year".

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“Relume was an opportunity for us to build a profitable business, not a startup that bleeds cash, whilst doing what we love to do. It also allows us to learn about all types of businesses and the problems they deal with. These are all opportunities that we could potentially solve for in the future. For now, our goal is simple, we want to build a kickass business which means we really want our customers and the Webflow community to succeed too.”

Dan, Co-founder of Relume

July 2023
Listed As One of Australia's Top 20 AI Companies to Watch
Featured in Australian news as one of the top 20 Australian AI companies to watch

“Relume was an opportunity for us to build a profitable business, not a startup that bleeds cash, whilst doing what we love to do. It also allows us to learn about all types of businesses and the problems they deal with. These are all opportunities that we could potentially solve for in the future. For now, our goal is simple, we want to build a kickass business which means we really want our customers and the Webflow community to succeed too.”

Dan, Co-founder of Relume

August 2023
AUSactive National Finalist
Voted as a national finalist for the AUSactive "Fitness Industry Innovation Award".

“Relume was an opportunity for us to build a profitable business, not a startup that bleeds cash, whilst doing what we love to do. It also allows us to learn about all types of businesses and the problems they deal with. These are all opportunities that we could potentially solve for in the future. For now, our goal is simple, we want to build a kickass business which means we really want our customers and the Webflow community to succeed too.”

Dan, Co-founder of Relume

September 2023
River Rival, and Global Entrepreneurship Conference Finalists
Voted as finalists for River Rival in Brisbane and the Global Entrepreneurship Conference in Melbourne.

“Relume was an opportunity for us to build a profitable business, not a startup that bleeds cash, whilst doing what we love to do. It also allows us to learn about all types of businesses and the problems they deal with. These are all opportunities that we could potentially solve for in the future. For now, our goal is simple, we want to build a kickass business which means we really want our customers and the Webflow community to succeed too.”

Dan, Co-founder of Relume

November 2023
Startup World Cup Finalist
Startup World Cup is a global conference and competition that brings together the top startups, VCs, entrepreneurs and world-class tech CEOs. Coach Welly was voted as a finalist for Australia in the 2023 startup world cup.
Pre-Seed Capital Raise
We announced our successful Pre-Seed capital raise.

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Customer Announcement: World Gym Australia
We announced our partnership with World Gym Australia to elevate their member experience with Coach Welly

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Connected in Health and Fitness finalist in Los Angeles
Selected as one of 8 finalists to present at the 2024 Innovation Showcase at the Connected in Health & Fitness conference in Hollywood.

“Relume was an opportunity for us to build a profitable business, not a startup that bleeds cash, whilst doing what we love to do. It also allows us to learn about all types of businesses and the problems they deal with. These are all opportunities that we could potentially solve for in the future. For now, our goal is simple, we want to build a kickass business which means we really want our customers and the Webflow community to succeed too.”

Dan, Co-founder of Relume

Lisa Willians
founder & Ceo
Tyler Willis
Co-founder, CFO
Karl Roget
Co-founder, CMO
Natasha Walker
lead developer
Ector Hernandez
Lead designer
Taylor Reed
art director
Eric Bergen
Developer
Jordan Mayo
Developer
Karen Jones
Designer
Alfred Williams
Marketing Expert
Norman Powell
customer care
Arold James
customer care

Engage and retain members like never before

Your members will thank you.
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We are always making Coach Welly better. Keep up to date with exiting developments.
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