Industries · Insurance
Reward the activity, not the survey.
Build a prevention program on activity you can verify, not surveys people fill in. Wearable-verified movement and a readiness scan turn sign-ups into lasting habits, the kind that cut lapse and claims.
The problem
Surveys aren't evidence
A prevention program built on questionnaires rewards form-filling, not health. Self-reported activity is guesswork, not data you can build on.
The sign-up spike
Members join for the perk and drop off by week three. The sustained behaviour that lowers claims and keeps policies on the book never starts.
Every incentive gets gamed
Reward anything valuable and members test it. Manual logging and honour-system check-ins reward the best gamers, not the people getting healthier.
How Welly works for insurance
The plays.
Verify
Points attach to wearable-verified activity and a camera readiness scan, so what you reward is what actually happened, not what a member typed into a survey.
Apple Health · Garmin · Fitbit · Oura · Camera scan
60s
readiness scan, tested on 1.5M+ users
Protect
Any incentive with real value gets tested, so points come from verified sources only and anomaly detection flags the jumps, like 3,000 to 40,000 steps overnight, before they ever pay out.
Anomaly detection · No manual logging · Effort over genetics
0
self-reported activity points
Sustain
Weekly streaks and levels reward consistency over one-off heroics, and that sustained pattern, not a big-number week, is what shows up as lower lapse and fewer claims.
700 points a week · Four weeks climbs a level
700
points banks the week
Return
Members redeem real partner value the longer they stay consistent, so the incentive outlives the sign-up perk and the member stays engaged and on the book.
Partner catalogue · Level-gated unlocks · +100 points a visit
11x
subscription value redeemed
The numbers
36%
of Australia's disease burden comes from modifiable risks like inactivity
Source: AIHW, 2024
40%
less likely to lapse: AIA Vitality members vs non-participants
Source: RGA, 2022
11x
subscription value redeemed by consistent members
Wearable-verified activity · 60-second HRV scan · Anomaly detection · No self-reported points
Engagement you can stand behind.
Book a demo and see the verified activity data behind lower lapse and fewer claims.